FOOD & HOME APPLIANCES
SOCIAL & DISPLAY MARKETING
Paid social and retail.com display banner designs for Rubbermaid and Calphalon.
RUBBERMAID BAKEWARE PAID SOCIAL
Campaigns included in-feed and story carousels, single posts with motion, and videos on a variety of platforms (Facebook, Instagram, Pinterest, Google, YouTube, and Connected TV). The ads' creative changed to better target audiences at different points in the funnel (Thinking, Planning & Doing).
ROLE: Art Director & Design
Digital Designer: Lisa Ervin Copywriter: Patty Lee & Colleen Morrison
MOTHER’S DAY CAMPAIGN
HOLIDAY CAMPAIGN
This campaign included planning and executing a new photoshoot for the holiday season.
Rubbermaid Brilliance Paid Social
All photography shot at the Newell in-house photo studio.
ROLE: Art Director & Design
Copywriter: Patty Lee Studio AD: Alex Uhlig Photographer: Michael Troast Food Stylist: Juia Choi-Rodriguez
Rubbermaid Walmart Display Ads
All photography shot at the Newell in-house photo studio.
ROLE: Art Director & Design
Copywriter: Patty Lee Studio AD: Alex Uhlig Photographer: Michael Troast Food Stylist: Juia Choi-Rodriguez
Calphalon Walmart Display Ads
All photography shot at the Newell in-house photo studio.
ROLE: Art Director & Design
Photographer: Michael Troast
Ball, Rubbermaid, FoodSaver Walmart Display Ads
All photography shot at the Newell in-house photo studio.
ROLE: Art Director & Design
Studio AD & Food Stylist: Eddie Gallegos Photographer: Michael Troast
